Samsung S95H 77" OLED Glare Free 4K Vision AI Smart TV

The answer to ultimate immersion

- Glare Free with Real Black & Real Colour
- Ultimate Gaming Back
- FloatLayer Design
- Samsung Vision AI Companion

*Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Vision AI

Ask your companion anything. Samsung Vision AI is here.
Getting assistance from AI is now more engaging with Vision AI Companion on your TV. Whether you ask about your content or everyday topics, it instantly delivers video and image responses through multiple AI agents - offering a rich, personalised experience on the big screen[1].

More about Samsung Vision AI

AI Football Mode - Your command, your match - AI Football Mode-enhanced football viewing
With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimisation delivers richer colours, dynamic contrast and crystal-clear commentary - so you can follow the game's passes and cheers with professional-level clarity[2].

AI Sound Controller - Separate and control audio layers - voice and sound effects - with a single command
AI Sound Controller uses AI to analyse real-time audio and separate it into two tracks - voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalised listening experience for TV shows, movies and games[3].

Generative Wallpaper - Make your own mood-matching wallpapers with AI
With Generative Wallpaper, your TV can create stunning, one-of-a-kind images that reflect the moment and transform the ambiance of your home. Simply choose keywords for the atmosphere you want - whether you are hosting a party, enjoying time with family or relaxing - and let AI work its magic[4].

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, the NQ4 AI Gen3 Processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming shows, playing video games or watching live sports[5].

Picture Quality

Glare Free with Real Black & Real Colour - See real black and real colour perfected by Glare Free
Enjoy deeper blacks and more true-to-life colours on Samsung OLED TVs. VDE-certified Real Black, Pantone-validated Real Colour and Glare Free technology deliver authentic contrast and accurate hues that make scenes feel more vivid and immersive[6].

OLED HDR Pro - The pinnacle of HDR performance in each pixel
Experience brilliant viewing, with pixels responding to create brighter brights and darker darks. Our AI processor analyses each scene to dynamically tone map for contrast and boost for brightness. The result is an incredibly powerful screen that brings every little detail to life[7].

OLED - Deep blacks, clean whites and lively colours
Samsung's unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge, self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

More about Picture Quality

AI Motion Enhancer Pro - Easily spot moving objects and text
Powered by the AI Gen3 Processor, AI Motion Enhancer Pro smooths out and sharpens motion, so you can see moving objects and text far more clearly. Live sports and fast-paced action now look ultra-smooth and crystal-clear[8].

4K AI Upscaling Pro - Upscale content into a 4K experience with 128 AI neural networks
Watch your favourite content in more brilliant detail with 4K Al Upscaling Pro. The NQ4 Al Gen3 Processor can take your content and enhance it up to 4K resolution with 128 Al neural networks - all while maintaining incredibly sharp and smooth picture quality[9].

Auto HDR Remastering Pro - See movies and shows in HDR-like brilliance with AI
Using AI, Auto HDR Remastering Pro learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality, scene by scene. Now you can enjoy brighter highlights, clearer details and more vibrant colours no matter what you're viewing[10].

AI Customisation Mode - Immerse yourself in the optimal picture settings tailored to your preference
With AI Customisation Mode, the AI Processor can automatically detect the type of content you're watching - sports, movies or everyday viewing - and adjust picture settings according to your preferences[11].

Colour Booster Pro - Intelligently enhanced colour expression with ΑΙ
Colour Booster Pro uses AI to recognise each scene and enhance colour expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

PANTONE Validated - Enjoy authentic colour validated by PANTONE, only on Samsung screens
Meet fully authentic colour validated by PANTONE. As a trusted symbol of colour fidelity by industry experts, 'PANTONE Validateď certifies the accurate expression of 2,140 PANTONE colours and 110 skin tone shades. Enjoy more accurate, comfortable viewing on a 'PANTONE Validated' TV[12].

Real Depth Enhancer - Depth perceived just as a person's eyes would
Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background - mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Gaming Experience

Ultimate Gaming Pack - Unbeatable high performance for the gamer
Stay fully locked into the action with Ultimate Gaming Pack. Featuring Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro, your screen is all set for high-performance play with ultra-smooth, tear-free, low latency and real-time responsive performance[13].

Motion Xcelerator 165Hz - Get ultra-smooth motion for games up to 165Hz
Enjoy consistently crisp visuals at blazing-fast speeds with Motion Xcelerator 165Hz. Samsung's unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz[14].

G-Sync Compatible - Ultra-smooth, ultra-fast responsive gameplay
Validated by NVIDIA to provide a good variable refresh rate (VRR) experience for tear-free, stutter-free gaming. Technology that reduces screen tearing and stuttering which provides smoother gameplay and enhanced immersion[15].

FreeSync Premium  - Tear-free, stutter-free, low latency HDR gaming 
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay[16].

More about Gaming Experience

AI Gaming Optimiser - Play smarter - perfect settings, every match
Dive straight into the action with AI Gaming Optimiser. Using real-time screen analysis, it instantly recognises your game's genre and applies the optimal settings automatically - no menus, no hassle, just seamless, genre-optimised performance[17].

Game Bar - Fine-tune your game settings as you play
Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens[18].

Sound

Dolby Atmos® - Surround sound that pulls you into the scene
Dolby Atmos surrounds you with multi-dimensional sound that pulls you deeper into the action. By projecting audio with heightened depth and clarity, your TV delivers an impressive listening experience that feels rich, spacious and remarkably lifelike.

More about Sound

Object Tracking Sound+ - Dynamic, realistic sound that follows the action
Put yourself in the middle of the action. With 4.2.2.ch speakers, your TV plays powerful audio across its screen. Object Tracking Sound+ enables the audio to move along with the objects on screen - enhancing your surround sound with realistic effect[19].

Adaptive Sound Pro - Sound optimised and remastered to your content and space
Listen to sound just as the creators intended, with clear voices and balanced tones. Your TV's Al processor recognises different sounds, like dialogue and background music, and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology[20].

Active Voice Amplifier Pro - Catch every word without distractions
Enjoy clearer dialogue, even in distracting surroundings. Active Voice Amplifier Pro uses Al to isolate voice from ambient noise and background sound within content - then optimises speech, keeping conversations clear and easy to follow.

Q-Symphony - TV and soundbar orchestrated in perfect harmony
Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With Al trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience[21].

Design

FloatLayer Design - Seamless fit and floating presence
Samsung OLED TV's refined bezel adds subtle depth, creating the look of a screen that gently floats on the wall. This elegant design elevates your space with a premium touch, while positioning the TV close to the wall for a clean, seamless fit.

One UI Tizen

Personalise your screen experience
One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features - including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years[22], bringing you the latest apps & services[23].

Art Store - Find world-famous galleries in your TV
Art Store gives you access to over 5,000 works from the world's leading museums and artists. Samsung's art experts curate selections throughout the year, helping you discover pieces that suit each season or moment[24].

More about One UI Tizen

Samsung TV Plus - The best of TV. All for free.
Dive into a vast collection of movies, hit shows and live news. Samsung TV Plus brings you livestream events, top- tier Creator Channels, and is a premier destination for K-content. It comes installed for free on your TV - no payment, subscription or setup required[25].

Now Brief - Access useful info throughout the day even when your TV is off
Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance - including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it[26].

Samsung Knox Security - Your privacy. Secured.
Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected loT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing[27].

SmartThings

Do the SmartThings!
Optimise your home devices for a smarter lifestyle. Enjoy a customised smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life[28].

More about SmartThings

Quick Remote - Control your TV straight from your phone
With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more - straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease[29].

Pet Care - Stay connected to your pets while you're away
Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down[30].

Storage Share - Your Galaxy media, instantly on the big screen
Enjoy your favourite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless[31].

AI Energy Mode - Manage energy with intelligent analysis
Make energy management easy with SmartThings. By turning on AI Energy Mode, it auto-detects surrounding light levels and analyses usage behaviours to adjust the brightness. It also analyses the content scene-by-scene to subtly adjust brightness and help manage energy consumption where possible[32].

Karaoke - Transform your TV into a karaoke stage
Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment[33].

Sustainability

Audio Phone Number
Easily access contact info with Audio Phone Number. This feature recognises phone numbers shown during home shopping broadcasts and reads them aloud, helping viewers with low vision place orders with greater ease.

Audio Subtitles
Audio Subtitles recognises subtitles and reads them aloud, improving the accessibility of your content. It doesn't just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.

SolarCell Remote - Charge it with light
With a solar panel on its back, our SolarCell Remote is charged by light - no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one[34].

*Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.
[1]Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed - please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button.
Samsung Vision AI Companion will be available in New Zealand from late May 2026.
[2]Feature availability and performance may vary depending on the content viewed and the apps used.
[3]Support and performance may vary depending on the content or apps used.
[4]The number of generation attempts allowed per day may be limited.
[5]Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[6]Verified 'Real Black' performance by VDE. Verification issued when: Black level ≤ 0.005nit @Dark room, Greyscale discrimination AVG ΔE2000 ≤ 5 up to 500lux, Gloss Unit ≤ 15GU Verified 'Glare Free' performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34. Results based on test conducted under indoor lighting conditions. 'PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 skin tone shades.
[7]The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.
[8]Viewing experience may vary according to types of content and format.
[9]Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[10]Auto HDR Remastering Pro's default setting is Off and requires manual activation: Picture > Expert Settings > Auto HDR Remastering Pro. When in Game Mode, Auto HDR Remastering Pro is automatically activated.
[11]Some streaming and VOD services may be limited in the use of this feature according to their policy.
[12]
PANTONE validation received based on HDR screen.
[13]Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.
[14]4K 165Hz is only available with PC-connected games that support such specifications (PC graphics card required). Performance may vary.
[15]Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.
[16]Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.AMD FreeSync™ requires a FreeSync-compatible AMD graphics card or APU.
[17]The videos were generated with the assistance of AI tools.
[18]Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.
[19]For S95H 48 inch : Object Tracking Sound (with 2.1.2ch speakers)
[20]Experience may vary depending on the content and environment.
[21]Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately. The location and number of speakers may vary depending on the model.
[22]Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.
[23]Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.
[24]Network connection and Samsung account login are required. Art Store is a paid subscription service, and the service may be limited or unavailable in certain countries/regions or for specific models. However, a limited number of free content may be provided depending on the country/region and product model. Content and detailed features may vary by country/region and product model and may be discontinued or changed without prior notice due to circumstances of partners or the company. The update cycle for paid and free content may vary by region.
[25]Channels may vary by country and are subject to change without notice. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs released since 2016.
[26]Supported widgets vary by region and are subject to change without notice. Detection occurs when an adult-sized object moves approximately 30 cm or more within about 2 meters of the TV. Detection performance may vary depending on the surrounding environment.
[27]Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
[28]Images simulated for illustration purposes. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.
[29]Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operate when the mobile device is near the TV. Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.
[30]Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
[31]Each device must be registered with a single Samsung Account with Storage Share Settings On, Wi-Fi On, and Bluetooth On. Storage Share is supported in selected Galaxy phones and tablets released in 2023 or later, with One UI 7.0 and above. Storage Share supports only 1:1 connections between devices (e.g., TV-smartphone or TV-tablet). Multiple simultaneous connections are not supported.
[32]Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.
[33]Designated microphone models provided by Samsung's authorised partner are supported only and sold separately. With a single USB port on the TV, a maximum of 2 microphones are supported, and this functionality is limited to 2 USB ports in total.
Requires SmartThings app to be installed on mobile, connected via the same Wi-Fi network as the TV set. Mobile mic is optimised only for Galaxy A with Android OS 16 or above and S series, foldable launched from 2023 and later models and iPhone 13 & above.
[34]The design and button layout of the SolarCell Remote may vary depending on the region and model. Support for button functionality may be discontinued at any time without notice. To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).